The digital marketing landscape is constantly evolving, and keeping up with the terminology is crucial for marketers, business owners, and entrepreneurs alike. Whether you’re new to digital marketing or looking to refine your expertise, understanding these essential terms will help you navigate the field effectively. Below are ten key digital marketing terms that everyone should know.

1. Search Engine Optimization (SEO)

It involves keyword research, on-page and off-page optimization, link building, and improving website performance to attract organic (unpaid) traffic. Search engines like Google use algorithms to determine rankings, making SEO an ongoing process of adjustments and improvements.

Effective SEO requires several key elements, including:

On-Page SEO: Optimizing meta tags, headings, and content to improve rankings.

Off-Page SEO: Building high-quality backlinks from reputable sources. Continue reading→